課程簡介
課程類別
Business English/French
開課校區 Vancouver, Toronto
課程期間
最少8週
課程時間表
全日班或全日密集班
開課日期

開課日期

語言程度 B1B2B3B4I1I2I3I4A1A2

大眾媒體與市場行銷英語精通班提供基礎的商業英語課程,在課堂上強調實際的技能練習、書面或電子的媒體信件格式,和市場行銷策略概念。

課程將會著重在平面媒體、廣告、市場分析以及市場行銷規劃等技能。

  • 提升基礎商業概念知識及書面及電子的媒體信件格式練習
  • 獲得產業實用知識與技能,例如: 平面媒體、廣告、市場分析和市場行銷計劃
  • 提升所需的專業背景,增強語言能力,做好準備進入國際職場

課程內容

每一學期選擇一門早上課程和兩門下午課程。


Session 1

AM

加強商業對話、聽力、閱讀及寫作實力,課堂教學包含市場行銷、個人履歷撰寫、面試技巧及有效力的電話溝通技巧。

This course is designed to develop students' English language skills through the study of advertising and design. The course uses an integrated skills approach to language learning to introduce basics concepts of advertising and design and supports you to develop reading, writing, listening and speaking skills by simulating an advertising agency experience in which you will read, listen and discuss basic principles of advertising and effective image design. In addition to developing all 4 language skills, you will get the opportunity to learn the basics of Photoshop, webpage authoring and image editing software.

This course develops your English writing skills with an integrated focus on vocabulary and grammar development. Strengthen your writing skills through the fun and exciting context of journalism. You will have the opportunity to become an investigative reporter for the ILSC Student Newspaper. Develop and refine your skills by researching topics in your host country and writing short articles and blogs. You'll have the opportunity to explore the city, investigate issues that are important to you and build solid writing and interviewing skills.

Expand your knowledge of colloquial vocabulary and expressions by studying and discussing films. Learn about cinematic techniques, read and write movie reviews, and discuss culture and ideas presented in films.

PM

Master the secrets of effective public speaking. Learn speech organization, delivery techniques and listening skills – an excellent way to push English skills to a higher level.

In this course, students will develop the English skills needed in the exciting world of marketing. This course focuses on fundamental theories, concepts and hands-on practical experience.

Develop your English writing, reading, listening and speaking skills while exploring the history of social media and its various applications for business, politics and personal use. You will learn how social media is changing our world through examining case-studies, and participating in class discussions and a group project.

In this course, you will develop your language skills by reviewing, discussing and analyzing global TV commercials and advertising trends. The primary focus of the class is commercial advertising production through writing, directing and filming a short TV commercial.


Session 2

AM

加強商業對話、聽力、閱讀及寫作實力,課堂教學包含市場行銷、個人履歷撰寫、面試技巧及有效力的電話溝通技巧。

This course is designed to develop students' English language skills through the study of advertising and design. The course uses an integrated skills approach to language learning to introduce basics concepts of advertising and design and supports you to develop reading, writing, listening and speaking skills by simulating an advertising agency experience in which you will read, listen and discuss basic principles of advertising and effective image design. In addition to developing all 4 language skills, you will get the opportunity to learn the basics of Photoshop, webpage authoring and image editing software.

This course develops your English writing skills with an integrated focus on vocabulary and grammar development. Strengthen your writing skills through the fun and exciting context of journalism. You will have the opportunity to become an investigative reporter for the ILSC Student Newspaper. Develop and refine your skills by researching topics in your host country and writing short articles and blogs. You'll have the opportunity to explore the city, investigate issues that are important to you and build solid writing and interviewing skills.

Expand your knowledge of colloquial vocabulary and expressions by studying and discussing films. Learn about cinematic techniques, read and write movie reviews, and discuss culture and ideas presented in films.

PM

Master the secrets of effective public speaking. Learn speech organization, delivery techniques and listening skills – an excellent way to push English skills to a higher level.

In this course, students will develop the English skills needed in the exciting world of marketing. This course focuses on fundamental theories, concepts and hands-on practical experience.

Develop your English writing, reading, listening and speaking skills while exploring the history of social media and its various applications for business, politics and personal use. You will learn how social media is changing our world through examining case-studies, and participating in class discussions and a group project.

In this course, you will develop your language skills by reviewing, discussing and analyzing global TV commercials and advertising trends. The primary focus of the class is commercial advertising production through writing, directing and filming a short TV commercial.